Exhibition News Tips & How to Participate Successful at Trade Fairs.

Before preparing your next exhibition stand make sure you have the most recent improvements on exhibition stand design and build that will help promote your services, products and your business, and elevate your exposure across your exhibition participation.

Make A Visible Impact On Your Potential Audience At Events.

There is so much buzz about advertising goods and services at events, and that presents both a challenge and an occasion to businesses. In marketing, moving with the flow is regarded as a good option. However, there is an tremendous battle for attention there. What you can do is supplement and magnify your presence efforts by means of exhibition marketing.

Participation in a trade exhibition forms part of the above described marketing strategy. There is still competition in such an event, but at least you don't have to cope with hundreds of competing businesses. To make sure your high noticeable exhibition stand design comes up above the others, you could employ the following ideas.

Make anything fantastic

Stand designs can be categorized into five namely: peninsula, head, corner, walk through and row. A peninsula stand is open in all areas while a head stand includes a back wall in one side, yet is open in three sides. Corner and walk-through stands have two open sides and two walled sides. In a corner stand, two walls are a corner alongside one another, forming a corner.

In a walk-through stand, the two walls are set up across every other, providing a walkway. A row stand has only one open side. When selecting from the above mentioned designs, it's important to consider the position of and area surrounding your stand. For stands with large surroundings, a peninsula stand is the most ideal option. A row stand offers privacy and exclusivity, which can be handy if there are booths beside and behind yours.

A corner stand works well if your booth is on a corner or beside a framework. You can also take advantage of a double-deck stand if your organizers and the venue allow. With this, you can mix and match distinct stand layouts.

Ways to make an exhibition design fulfill your wishes

As a way to determine the function exhibitions play when compared to other marketing tools and instruments a corporation must take two important factors into consideration: the intensity of dialogue and face-to-face communications and the insight the perception during communications. On the other hand, they improve with the utilization of media within the dialogue, e.g. with electronic media, culminating in a personal meeting and a conversation, for example on the stand.

Strong targeting on the perception begins with the sending of abstract information and increases with the use of a multimedia experience, e.g. an audiovisual dissemination of information, culminating in a face-to-face encounter, during which information is recognized by all of the senses.

One of the most effective ways to outshine your competition is to make sure that your high visible exhibition stand design is well enlighted. You do not want your exhibition stand to be treated as a backdrop of other stands, do you? Rather of choosing standard cold lighting, ask your stand company to use warm lights or innovative Led lighting. Except for lighting systems, a way of lightening up your stand is featuring LED screens. These do not just lighten up your stand they can also be means to feature your video commercials, instructional videos, and customer recommendations.

Exhibition design efficient providers

Increase your space - Confirm the size of your stand location with the organizers. Get all the dimensions including the height of your stand area. You can take advantage of a high roof space by creating a high arch for your company logo or brand name for example, or putting a tall tower with a rotating sign. This will create a lighthouse effect which will lead your target to your standout booth.


For the new competitive era, using exciting design and creativity to help customers present there products and solutions and make important business, exhibition design and marketing actions are a challenging task. If you can not afford such innovative customizations, you can focus on having simple constructions using wallpaper artworks and hiring LED screens instead. These components should noticeably display your brand name, logo, slogans and other promotion messages. Having bespoke furniture that harmonizes with your brand colors can also support.

Innovative customized exhibition design

Your efforts must not end at setting up a high noticeable exhibition stand though. You should also specify your people to various parts of the venue. Provide them logo t shirts so the event-goers can distinguish and associate them to your company easily.